Back	24/10/07 LEXUS OF ADELAIDE EXPANDS TO OPEN NEW DEALERSHIP Lexus of Adelaide today announced that they are again expanding their business by opening a third Adelaide dealership. Located on Glen Osmond Road, Parkside, the new dealership will initially operate as a second Certified Pre Owned Dealership. Owned by the CMV Group, Lexus of Adelaide has been operating since 1997 and has developed a gradually increasing its market share in the Prestige category competing with the likes of BMW, Mercedes and Audi. Today, Lexus enjoys more than a 10% market share in South Australia Lexus of Adelaide Sales Manager, Mr. Mat Gardner said, "Lexus has cemented its position in the top three luxury brands in Australia." "The performance of our business in the last few years has allowed us to now expand to three dealerships." "This means we can provide an increased presence and level of service for our new vehicle customers on West Terrace and provide a choice of two dedicated Pre-owned Dealerships one at Medindie and the other at Parkside." "The prestige market is changing, with customers looking beyond the traditional ‘badge’ and focusing on the quality and value of the vehicles on offer from Lexus. In these areas, Lexus is extremely competitive." "Lexus of Adelaide has been particularly successful in building customer loyalty and repeat business with our customers coming back to us to upgrade to another Lexus within the range." "Nationally and locally, Lexus has been a leader in customer service through the Encore program, which provides Lexus owners with a range of benefits including complimentary loan cars on service bookings and priority bookings, including carparking, for the Adelaide Festival Centre." In South Australia, Lexus of Adelaide extends the Encore program by hosting its customers at a range of cultural events through its support of the Advertiser Sunday Mail Foundation, Adelaide Cabaret Festival and Adelaide Festival Centre.