Lexus Melbourne CupTour 2023
We have proudly invited our valued Lexus Encore Members to our Melbourne Cup Tour event since Lexus Australia became principal partner in 2018 and this year, we were excited to host our biggest and best event to date.
Upon arrival, guests were greeted with free-flowing Mumm Champagne and soulful tunes from Tim Bos. Delicious canapes from Indulgence Food Design were served to guests and it was wonderful to see everyone enjoying such a special night together.
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To begin the evening’s formalities, Lexus of Adelaide General Manager, Wade Sander, officially welcomed our guests and thanked them for joining us for such a special evening.
Wade was then excited to welcome VRC representative, Trish Burke, and Lexus Melbourne Cup Ambassadors, Sheila Laxon and John Letts OAM to the stage for a very special Q&A.
Guests were treated to unique stories about Sheila and John’s inspiring experiences throughout their racing careers as well as their historic wins – Sheila being the first female trainer to win the Melbourne Cup and John having won the race twice.
It was amazing to learn more about their unique experiences winning the Melbourne Cup in years gone by and how the racing industry has evolved over their respective careers.
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Of course, our favourite part of the night was providing our guests with the opportunity to hold and be photographed with this year’s Lexus Melbourne Cup, worth over $600,000.
The Lexus Melbourne Cup trophy demands more than 250 hours of skilled labour, beginning up to eight months before the race. This year’s trophy features 1.69kg of 18ct yellow gold, sourced entirely from Australian mines, specifically the Newcrest Mining Cadia mine in New South Wales. Even the trophy’s base has a local touch, being fashioned from Western Australian jarrah timber.
The cup, which has been on a 150-day tour of Australia in the leadup to the race, must be handled with gloves until it is handed over to the winning owner.
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We loved having the opportunity to offer our Lexus Encore Members and Lexus owners the opportunity to enjoy another stunning Lexus Melbourne Cup Tour event. As a thank you for attending, all of our guests were gifted a delicious box of Haigh’s Chocolates upon their departure.
Thank you to everyone who joined us for this fantastic evening - we hope you enjoyed yourselves as much as we did.
Lexus of Adelaide
Experience Amazing
Lexus of Adelaide pride themselves on taking customer experience beyond the showroom floor and throughout the year many of our wonderful Encore clients are invited to Experience Amazing.
